Choosing the Right SEO Plan for Your Business

So, you’ve heard of Search Engine Optimisation (SEO). You know it matters. But how do you choose the right SEO plan for your business? The truth is, not every business needs the same approach. A small local bakery does not need the same SEO as a national e-commerce brand. Here’s how to figure out what’s right for you.

Start with your business goals

Ask yourself:

• Do I want local customers to find me in my town or city?
• Am I targeting clients across South Africa?
• Or am I aiming at an international audience?

Your answers will shape the SEO plan that makes the most sense.

Entry-level SEO

Ideal for small businesses that need to be found locally. Focus areas include:

• Making sure your site works perfectly on mobile.
• Optimising your homepage and contact details.
• Showing up in local searches with correct business info.

Medium-level SEO

Designed for growing businesses that want to compete more broadly. This includes:

• Using targeted keywords across more pages.
• Publishing blogs or guides to capture more searches.
• Improving technical aspects like speed, structure, and security.

High-end SEO

This is where big agencies step in with data-heavy campaigns, international targeting, and larger budgets. Many small and medium businesses don’t need this level — which is why most of our clients focus on entry- or medium-level SEO.

The IDS Hosting approach

At IDS Hosting, we’ve partnered with MarketGoo to create SEO packages for South African businesses that want clear results without the complexity. The tool analyses your site and provides a relevant report on your website status plus a clear roadmap for better ranking. As your website improves, the advice updates — so your SEO grows with you.

Browse SEO Packages

Keep learning

• Beginner’s Guide to SEO for South African Businesses
• How SEO Helps Your Website Work Harder for You