What is a Premium Email Sending Service?

A premium email sending service is a specialised, high-performance email delivery solution designed to ensure that your business emails reach recipients quickly, reliably, and securely. Unlike standard email hosting, which may be limited by shared server resources and stricter sending limits, a premium service uses dedicated SMTP relay infrastructure and world-class sending facilities to maximise deliverability.

With a premium email sending service:

• Your messages are routed through trusted, high-reputation networks that reduce the risk of being flagged as spam or blocked by blacklists.
• Email delivery is optimised for both transactional communications (like invoices, notifications, and confirmations) and bulk campaigns (such as newsletters or marketing emails).
• You can handle bounce emails effectively, helping maintain a clean mailing list and protecting your sending reputation.
• Sending capacity is higher, allowing you to send thousands or even hundreds of thousands of emails per month without service interruptions.
• Your email system is configured to meet industry compliance standards, improving inbox placement and protecting your domain’s reputation.

IDS Hosting’s Premium Email Send leverages world-class facilities and proven routing technology to give your business the best possible delivery rates and speed. Whether sending urgent business updates or large-scale marketing campaigns, this service ensures your emails arrive on time and in the inbox — not the spam folder.

How does Premium Email Send work?

Premium Email Send routes your outgoing mail through a dedicated, high-reputation SMTP relay (world-class facilities, currently powered by Amazon SES) to maximise deliverability and bypass local server limits. Incoming mail stays exactly as it is; only the sending path changes for the mailboxes you choose.

1. Domain verification & DNS setup (we handle this)
   We verify your sending domain and publish the required DNS records:
   DKIM (CNAMEs), update SPF to include the relay, and configure a custom MAIL FROM domain for proper return-path/bounce handling. These changes improve inbox placement and do not affect your inbound mail.
2. Select which mailboxes use Premium Send
   Keep your normal accounts sending via the standard server. Choose one or more critical accounts (e.g., billing@, marketing@, notices@) to send via the premium pipeline. This separation ensures that local server issues or throttling do not impact your important senders.
3. Per-account SMTP credentials supplied
   We provide the username, password, and SMTP host for Premium Send (e.g., smtp.premium.idshosting.co.za, Port 587 TLS/STARTTLS or 465 SSL). Each chosen mailbox can have its own credentials for security and control.
4. Update the email client for the selected account(s)
   In Outlook / Apple Mail / Thunderbird:
   • Leave the incoming (IMAP/POP) server unchanged.
   • Change only the outgoing (SMTP) server to the Premium Send host.
   • Enable “My outgoing server requires authentication” and use the supplied username/password.
   • Encryption: TLS/STARTTLS on 587 (or SSL on 465 if required).

   Result: that specific mailbox now uses the premium pipeline; all other mailboxes continue sending via the normal server.

5. Sending flow
   Your mail client → Premium SMTP relay → global delivery network → recipient mail server. Messages are authenticated (SPF/DKIM) and align with DMARC for better inbox placement and fewer blocks.
6. Bounces
   Hard/soft bounces are returned to a dedicated bounce/return-path address that we configure for you, so you can remove invalid recipients and protect your domain reputation. (Open/click tracking is not included.)
7. Compliance & good practice
   Send only to opted-in recipients, include an unsubscribe method for marketing mail, avoid spam-trigger wording, and keep lists clean. To protect reputation, sustained high bounce/complaint rates may lead to temporary throttling or a pause while issues are resolved.

What you get from IDS Hosting
We do the domain verification and all required DNS changes for you, and we supply the SMTP details and secure credentials for the mailboxes you nominate. You decide which accounts use Premium Send; the rest continue as normal.

1) What exactly is Premium Email Send?
A dedicated, high-reputation SMTP route for selected mailboxes so your important emails are sent quickly, securely, and with better inbox placement—without changing how you receive mail.

2) Does this replace my normal email hosting?
No. Incoming mail and standard accounts stay as they are. Only the mailboxes you choose will send via the premium relay.

3) Can I move just some accounts onto Premium Send?
Yes. We supply per-account SMTP credentials so you can route only specific mailboxes (e.g., billing@, notices@) through the premium pipeline.

4) What DNS changes are required—and who does them?
We handle domain verification and add/adjust SPF, DKIM, and a custom MAIL FROM/return-path so delivery and bounce handling work correctly.

5) Will recipients see that I’m sending via another service?
With the custom MAIL FROM and DKIM setup we apply, your messages present as coming from your own domain—no “via” branding.

6) Is tracking included (opens/clicks)?
No. We don’t add open/click tracking. Bounce reporting is included so you can remove bad addresses and protect reputation.

7) How many emails can I send?
Premium Send is designed for critical and routine business mail and light campaigns. For larger volumes, we can step you up to higher-throughput SMTP relay plans.

8) What kinds of emails is this best for?
Transactional and critical messages (invoices, statements, notifications) and permission-based marketing to opted-in lists. It’s not for cold outreach or purchased lists.

9) Will this help if my ISP IP is blacklisted or my server is throttled?
Yes. Outgoing mail for the chosen accounts bypasses local ISP/server limits and uses a trusted, world-class relay.

10) Does this change my webmail or inbound delivery?
No. Webmail and inbound stay on your current server unless we set up a specific app to use the premium SMTP for sending.

11) Does it work with Outlook, Apple Mail, Gmail app, Thunderbird, etc.?
Yes. You change only the outgoing (SMTP) settings for the selected mailbox: our host, TLS/SSL, and the supplied username/password.

12) Can my website/WordPress send via Premium Send?
Yes. Configure your site/app (e.g., with WP Mail SMTP) to use the supplied SMTP credentials for order emails, contact forms, and notifications.

13) What about attachment sizes?
For best deliverability, keep attachments modest—around 2–5 MB. For larger files, use cloud links to maintain inbox placement.

14) How are security and compliance handled?
TLS encryption, SMTP AUTH, and correctly aligned SPF/DKIM/DMARC. Send only to consented recipients and include an unsubscribe in marketing mail.

15) How are bounces and complaints handled?
Bounces route to a dedicated return-path so you can clean lists quickly. If bounce/complaint rates spike, we may temporarily slow or pause sending while you resolve the issue.